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Monthly Archives: January 2019

  • What Are You Drinking? Here Are Some 2018 Drinking Trends Among Millennials

    Millennials have been pivotal in swaying market trends and growth, but how did their taste buds fare in 2018? Now that it's the new year, we may see a significant change on the horizon. Here are some of the most popular drinking trends witnessed among Millennials in 2018.

    Beer before liquor...

    Never sicker, right? It seems Millennials have actually caught on to this time-old phrase. In fact, many have opted against beer altogether. And this trend doesn't seem to be slowing down any time soon.

    Nearly 60% of Millennials have chosen spirits over beer in the last year thanks to the low-calorie content. This might seem surprising, but beer consumption has actually been on the decline for the last decade. Over the course of the last 10 years or so, bee consumption has fallen in every age group by nearly 10%. Don't put down your beer belt holsters, just yet; even though beer consumption has fallen, countless people still enjoy cracking a cold one at the end of the day, especially among baby boomers.

    Varied tastes

    Compared to baby boomers who typically drink only two types of alcohol or less, nearly 65% of Millennials drink more than three different types of alcohol. This ranges across the five primary types of alcohol, including spirits, beer, wine, cider, and ready-to-drink packages beverages.

    On top of that, Millennials are also likely to try different beers with nearly half of Millennials claiming to like sampling something new. You might see your friend sporting PBR gear one day and a Corona tank top the next.

    Going out is...out

    The number of Millennials who prefer to drink in the comfort of their own home is on the rise. While only half of Millennials claimed they liked to drink in their home or a friend's home in 2017, this number has risen to 56% in 2018. This means that we'll see fewer Millennials at the bar down the street and more at their home bar including bar stools and officially licensed Budweiser merchandise to boot.

    Though trends come and go, one thing is certain: America's love for beer and alcohol isn't going anywhere anytime soon. When you want the best beer-related gifts and merchandise, rely on Boozin' Gear. Make your next party a night to remember with beer belt holsters and beer bongs for sale today.

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